MatchRight Advisors

Evan Aaronson is a seasoned entrepreneur and creative business leader whose career spans entrepreneurship, entertainment, education, and digital marketing. With two business exits to his credit, Evan brings firsthand experience in identifying emerging opportunities, building companies, and navigating the entrepreneurial journey.

Evan founded Boomopolis in 2013, building an influencer marketing company that served hundreds of brand clients before its acquisition in 2021. An early adopter of campaigns on Snapchat, Vine, and TikTok, he worked with creators before they became widely recognized personalities and helped brands connect with audiences through emerging platforms.

Before Boomopolis, Evan built Go Massage, a wellness booking service acquired in 2011. The business served clients including Microsoft and Disney, adding to his experience developing service-based businesses and connecting customer needs with new business models. His entertainment career also includes television production, music documentaries, and feature films. Evan attended the University of California, Berkeley, and graduated from New York University’s Tisch School of the Arts.

As Senior MatchRight Advisor, Evan brings this entrepreneurial perspective to MatchRight’s mission: helping professionals in career transition establish their non-negotiable, essential business criteria before they source, evaluate, start, or purchase a business or franchise.

Rich Rosso is a seasoned entrepreneur and franchisor leadership and operations executive with a career marked by extraordinary success. In his early 30s, he took a startup public and subsequently exited the business, establishing an early track record of entrepreneurial achievement.

Throughout his career, Rich has interviewed more than 50,000 aspiring entrepreneurs, gaining exceptional insight into the motivations, priorities, and challenges of individuals pursuing business ownership. His entrepreneurial insights and leadership qualities have helped him guide two startup franchisors to the significant milestone of 100 locations each.

His background includes senior leadership roles in the fitness and wellness industries, spanning business ownership, company leadership, and franchise operations. Rich served as Chief Operating Officer of Inches-A-Weigh from October 2002 through November 2011 before moving into the role of Chief Operating Officer at CKO Franchise Company.

Through his experience launching, leading, growing, and exiting businesses, Rich brings an entrepreneur’s perspective to helping aspiring business owners evaluate opportunities and navigate the challenges of entrepreneurship.

Jake Read brings a lifelong dedication to transformative software engineering and development, with an extensive portfolio of Software as a Service (SaaS) solutions and applications. His work reflects a commitment to turning ideas into practical technology experiences.

Jake is the founder of Withn (withn.tech), an AI integration and platform engineering firm. Withn designed, built and operates the entire MatchRight platform end to end, from the seven-decision program and AI-written result interpretations to enrollment, payments and the systems behind them. See what Withn built for MatchRight.

Jake designed and built the MatchRight Technology Delivery Platform, bringing MatchRight’s vision to life through front-end and back-end development. His work connects the platform’s user-facing experience with the underlying technology that supports its functionality.

Jake’s front-end work focuses on the parts of the platform users see and interact with, while his back-end work supports the systems operating behind the scenes. Together, these contributions bring the platform’s interface and core functionality into a connected experience.

The MatchRight System™ has been pilot tested and, according to MatchRight’s reported results, achieved highest-in-class scores for user experience and satisfaction.

Pedro Almache is a seasoned engineering leader, software architect, and technology entrepreneur with experience turning early-stage ideas into scalable, production-ready software. His career spans chief technology officer, vice president of engineering, and software architecture roles, combining strategic leadership with hands-on development.

As Vice President of Engineering at Memberworks, Pedro built a multi-tenant Software as a Service (SaaS) platform from its first line of code through production. He directed software architecture, infrastructure, and delivery while building and leading the engineering team. His technical experience includes C#, .NET, Angular, PostgreSQL, Amazon Web Services (AWS), and complex software integrations.

Pedro’s entrepreneurial background includes co-founding Globonet and Cheap Adventures, where he led technical strategy, architecture, product development, and implementation. At ATIMS, he also played a central role in developing a web-based management platform used by law enforcement and correctional agencies across multiple jurisdictions.

Through his consulting work, Pedro advises founders and growing organizations on technical strategy, software architecture, code quality, and engineering execution. He brings experience in developer mentorship, development standards, and AI-assisted engineering workflows, helping teams translate business goals into maintainable technology solutions. Based in Moorpark, California, Pedro studied computer science at California State University, Northridge.

Spencer Simcik is a seasoned entrepreneur, retail business owner, product designer, and manufacturer whose business journey dates to 1986. His experience connects retail concept development with hands-on manufacturing, proprietary product creation, and brand building, bringing an owner’s perspective to turning a business idea into a tangible customer experience.

Spencer’s entrepreneurial journey began with a vision to build a chain of mattress stores. When he opened his second store, he purchased manufacturing equipment and began producing custom mattresses, developing a firsthand understanding of the business from product construction through retail sales. That commitment to understanding both the product and the customer became a defining part of his approach.

To deepen his manufacturing knowledge, Spencer traveled to Sweden for specialized training in mattress and bedding production. His work combines European-inspired design with American craftsmanship, emphasizing material selection, custom construction, and product consistency. His experience spans mattresses, foundations, toppers, and pillows, with products handcrafted by local artisans.

Spencer’s product development work includes the OptiRest mattress brand and the K-Lex pillow. Through his work with Spencer’s Ventura Mattress, Santa Barbara Mattress, and Churchill & Smith, he has brought together product innovation, manufacturing, and retail presentation. His approach emphasizes controlling quality, consistency, and cost by developing products from the ground up.

As MatchRight’s Retail Concept Development & Manufacturing Consultant, Spencer brings this practical background to the evaluation of retail and product-based business concepts. His perspective connects the customer-facing concept with the products, production processes, and operating considerations needed to bring it to life.

Shaun Kennedy is a seasoned business executive and real estate professional whose experience includes executive leadership, business ownership, and specialized support for franchisors and franchisees. Based in Westlake Village, California, Shaun is CEO of Insights To Growth, Inc. and COO/Broker Associate at FGP Commercial Leasing.

Shaun has served as COO/Broker Associate at FGP Commercial Leasing since June 2014. The boutique firm focuses exclusively on serving franchisors and franchisees, providing real estate services from site selection through opening day. In this role, Shaun supports the process of turning a business’s location requirements into an operating location.

An entrepreneur himself, Shaun has owned Insights To Growth, Inc. since June 2015 and lists his tenure as CEO beginning in March 2022. His work combines business leadership with real estate consulting, bringing an owner’s perspective to the operational decisions involved in establishing and growing a business.

Paul Bosley is a seasoned business financing professional and entrepreneur who helps aspiring and established business owners secure capital to launch, acquire, and expand their businesses. As the founder of Business Finance Depot, Paul specializes in financing for franchises, fitness businesses, RV parks, and campgrounds, bringing an owner’s perspective to the financial decisions involved in entrepreneurship.

Paul’s experience includes packaging Small Business Administration (SBA) and U.S. Department of Agriculture (USDA) loans through lending partners, arranging equipment financing, and connecting entrepreneurs with alternative funding resources. He works with new and existing businesses to identify financing options suited to their needs and prepare for the funding process.

Paul originally launched Healthclubexperts.com to provide equipment leasing to the fitness industry and fitness equipment manufacturers. In 2015, he launched Business Finance Depot after United Franchise Group selected his company to provide financing support across its franchise brands. His entrepreneurial background also includes 25 years of owning and operating health clubs, giving him firsthand insight into the capital requirements and operational challenges of business ownership.

Beyond his financing work, Paul has served as a volunteer financial counselor, mentor, and workshop leader with SCORE, helping entrepreneurs understand sources of capital and prepare to pursue business funding. A regular industry speaker and writer, he combines practical business experience with a commitment to helping entrepreneurs make informed financing decisions.

Richard C. Duell III is a seasoned franchise attorney with more than 35 years of experience helping entrepreneurs, franchisors, and franchisees navigate the legal and business challenges of franchise ownership and expansion. Based in Birmingham, Alabama, Richard brings experience representing both sides of the franchise relationship, offering a practical perspective on the opportunities, responsibilities, and risks involved in building a franchise business.

Richard’s work spans franchise formation, franchise disclosure documents, contract preparation and review, regulatory compliance, and domestic and international expansion. He advises businesses from startup through the growth of established franchise systems and helps clients address disagreements through mediation, arbitration, and litigation when necessary.

Listed as Senior Franchise Attorney on the Franchise Growth Partners team, Richard combines legal knowledge with an understanding of the decisions facing business owners. His approach emphasizes personal involvement, close collaboration with franchise leadership, and practical guidance throughout the franchise process.

Richard earned his law degree from Samford University’s Cumberland School of Law and studied business administration at Auburn University. He authors the Franchisor Alert® newsletter and frequently speaks on franchise law and the practical aspects of franchising. He has maintained an AV Preeminent® rating from Martindale-Hubbell for more than 25 years and has been recognized in The Best Lawyers in America®. In August 2026, his Duell Law practice joined Maynard Nexsen, expanding the resources available to his franchise clients.

Larry Colton is a seasoned intellectual property attorney and partner at Smith Tempel Blaha LLC in Atlanta, Georgia. With more than 30 years devoted exclusively to intellectual property law, Larry helps clients protect inventions and brands while addressing the intellectual property considerations involved in business transactions.

Larry’s practice focuses on patent and trademark counseling and protection, with particular experience in the chemical, medical, and mechanical fields. His work brings together technical subject matter and legal guidance to support clients in protecting their innovations and business identities.

In addition to patent and trademark matters, Larry conducts intellectual property due diligence for business sales, mergers, and venture capital investments. This work helps business owners and investors evaluate intellectual property assets as part of significant transaction and investment decisions. He has served as a partner at Smith Tempel Blaha LLC since April 2011.

Scott Simcik is a seasoned entrepreneur and franchise industry executive who has been self-employed for more than 40 years. His career spans business ownership, franchise operations, business development, and organizational leadership, with a focus on helping entrepreneurs find and build businesses.

Scott’s passion is helping professionals in career transition who are exploring entrepreneurship establish their non-negotiable, essential business criteria before they source, evaluate, start, or purchase any business or franchise.

As a franchisor for over 25 years, Scott engaged with more than 100,000 individuals across all demographics, educational levels, and backgrounds who were exploring entrepreneurship and searching for the right business opportunity. Scott and his companies have also consulted with and supported more than 1,000 new entrepreneurs across startups, franchises, and existing local businesses.

Scott previously served as President and CEO of Inches-A-Weigh North America, guiding the company from its launch in 1985 through its acquisition by a Canadian investment group in 2010. His experience as a franchisor has shaped the core values and purpose of the MatchRight 7-Step Decision-Making System™.

On a beach in Malibu, Scott met Valerie, his wife of 34 amazing years. His daughter Morgan, Anthony, and baby Sophia are his pride and joy. At the heart of Scott’s life is his faith: his entire being is grounded in the strength and light of the Holy Spirit.